Optimise Facebook Ads

One of the most important indicators a social marketer can track on Facebook is the conversion rate. A conversion occurs when a person interacts with an ad you post and then performs an action beneficial to your business. It can also be viewed as the point where the user decides …

more ...

Common Interview Mistakes

In my research with employers over many years, these are the 10 most common reasons for failure at interview.

  1. Arriving at the interview unprepared for what is to follow.
  2. Having a sloppy appearance or too relaxed an attitude to the interview.
  3. Not showing any excitement about, or enthusiasm for, the …
more ...

What is Lego Flexibility?

Lego flexibility means that the production of every product is broken down into its component parts. These components are produced where the cost is low, the quality high, the competence excellent, and the innovation rate above average and high. Each of these four elements brings different components from different parts …

more ...