Websites are not only a critical part of your content and SEO marketing strategies; they are a critical part of your own media and overall marketing program. Typically, there are two big causes for creating or replacing a website. If a new brand is launching, creating a website is one of the important first steps in that process. If a brand has been around for a long time and its website has become outdated, particularly from a technical perspective, it makes sense to replace the old website with something new.

There are important actions on the SEO Agency side that marketers must take to reduce risk and ensure good performance when either creating a new website or replacing an old one. When creating a new website, consider the following recommendations:

Do your research: It's critical to understand how a website fits into your marketing strategy and what its role is. Consider doing a competitive analysis and looking at what your competitors are doing from a website perspective and what they are offering users on the content, technological experience, and SEO sides. Understand what the user is looking for and what to provide on your site: As we'll discuss later, it's important to understand the user journey and your consumer needs when building a website. This information can help inform what users are looking for, how to engage them, and ideally how to convert them. Each of these can be done with the content on your website and the website itself.

Follow the latest technical guidelines and search engine best practices: This should go without saying, but a website that is not search engine friendly or following SEO best practices will not perform well. It's important that early in your planning stage, you build out requirements that inform your website developers what is needed to make your website beneficial and adherent to the latest technical guidelines from search engines, accessibility, and user expectations. When creating a new website, it's important that you focus on these key SEO areas specifically.